Get more out of your water with Brita®.

For over 25 years, the scientists at Brita® have worked to give you healthier, great-tasting water. All of our filters and containers are BPA-free and reduce contaminants* and unpleasant odors.

  • Cd
  • Cl
  • Cu
  • Cu
  • Hg
  • Zn

See what we filter out of your tap.

Our standard pitcher filters use coconut-based activated carbon with ion exchange resin in a BPA-free housing to reduce chlorine taste and odor, zinc, and the health contaminants copper, cadmium and mercury*.

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  • Cd
  • Cl
  • Cu
  • Hg
  • Zn
Ion-Exchange Resin captures copper, cadmium, and zinc in your water
Active Carbon reduces chlorine (taste and odor) and mercury

Here’s What Brita®
Reduces or Removes
from Tap Water

Pitcher & Dispenser Filters
Longlast+ Standard
Chlorine (Taste & Odor) Yes Yes Yes Yes
Lead Yes Yes
Mercury Yes* Yes
Cadmium Yes Yes
Benzene Yes Yes
Asbestos Yes Yes
Particulates Yes(Class I) Yes(Class VI) Yes(Class I)
Copper Yes
Zinc Yes
1, 2, 4 - Trichlorobenzene Yes
TTHMs, Giardia, Atrazine, Lindane, and Trichloroethylene (TCE) Yes
Additional contaminants Yes** Yes**


Exposure to zinc can cause nausea & vomiting, and long-term effects of anemia & pancreatic damage.



Exposure to cadmium can cause liver damage.



Mercury from landfills can lead to kidney damage over time.



Chlorine leaves a bad taste & odor in your tap water.



Exposure to copper can cause gastrointestinal distress and liver & kidney damage.

*Represents impurities reduced or removed by Brita® pitcher and dispenser filters

Note, Brita® filters keep a healthy level of fluoride, a water additive that promotes strong teeth

*Valid for the following systems: Ultramax Jet Black (OB24), Space Saver (OB21), Grand Color Series (OB36), Pacifica (OB41), and Monterey (OB50)

**See our full list of reduction claims with the Longlast+ Performance Data Sheet and Faucet Mount Performance Data Sheet for models FF-100 and SAFF-100.

Make sure your filter is doing its job.

Did you know standard pitcher filters expire after 151 litres? See how filters work, and learn why you should replace regularly.

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We're Certified

Water Quality Association

System tested and certified by the WQA against NSF/ANSI Standards 42 and 53 for the reduction of the claims specified on the Performance Data Sheet.

A Clean Filter Means Cleaner Water

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*Substances reduced may not be in all users' water.