Filtration Explained
How Do Brita Filters Work?


Brita Standard Filters
The white Standard Filters for Brita® Pitchers and Dispensers incorporate multiple processes to filter water. First, water flows through a built-in mesh screen that prevents black flecks. Secondly, activated carbon granules act like a sponge to reduce mercury and chlorine taste and odor. Also, Ion Exchange Resin captures copper, zinc and cadmium.*Longlast+ Filters
Our Longlast+ Filters fit in all Brita® Dispensers and Brita® Pitchers. These longer-lasting blue filters feature a patented pleated media and proprietary active filtering agents to reduce the contaminants lead, asbestos, and cadmium for up to 120 gallons/454 litres.†Bottle Filters
Our Bottle Filters are designed exclusively for use in Brita® Bottles to filter water as you drink. They utilize a carbon block form to reduce chlorine taste and odor and particulates† as water passes through for better-tasting water on the go.Faucet Filters
Our Brita® Faucet Filters use the pressure in your tap to force water through nonwoven material and a tightly boundcarbon block. As water passes through the filter, the nonwoven element reduces sediment, while the carbon block traps smaller contaminants*. Brita® faucet filters reduce lead, chlorine, asbestos, benzene, particulates and other contaminants. See this chart for a complete list of what Brita reduces or removes from tap water.Be sure to keep your filters in peak form
Keep in mind that Brita® filters work by trapping and holding contaminants*, so it’s important to replace them regularly to maintain optimum performance. Below is a quick guide for timing your Brita® filter changes. We recommend that users with hard water replace more frequently.
- *Legacy and Faucet Filters are dual certified with NSF and WQA. Longlast+ and Bottle Filters are certified with WQA.
- †Substances reduced may not be in all users’ water.